In today's world of respecting individuality, consumers enjoy a wide range of products customized to their needs: unique shirts with embroidered initials, a vehicle with a personal configuration or an already preset list of favorite TV programs. The same applies to the world of intralogistics where customers can customize products and solutions to meet their specific requirements — not to show individuality, but to improve the efficiency of material flow and the safety of operations.
In more than 100 countries, with their knowledge and experience as well as the portfolio of world class products and solutions, the KION Group brand companies Linde Material Handling, STILL and Dematic work closely with customers to thoroughly understand their business needs in order to create the ideal product and solution for special requirements in individual customer segments.
KION ITS EMEA has fulfilled more than 470,000 individual customer wishes to date
Powerful industrial trucks are the backbone of modern in-house material flow. Whether forklift, high or low lift truck, order picker, tow tractor or narrow aisle truck, with KION brand companies Linde Material Handling and STILL, customers will find the industrial trucks with customized equipment variants that optimally fit their individual challenges. Truck attachments like paper roll clamp, rotator, side-shifter, special truck features such as automatic engine shutdown or trucks specially built for the driver with handicaps – they are the strengths of Linde MH and STILL. “Only few top suppliers in the industry are able to offer a wide range of customized options (CO). We are one of the best,” says Jan Bergemann, Senior Director Central Order Desk KION ITS EMEA.
Always in focus: the customer with his respective requirements. "Every case is different," says Klaus Müller, Head of the Customized Options KION ITS EMEA, "We aim to cater to all specifics and offer each customer the best possible custom-fit solution." To achieve this goal, understanding the business and the process of the customer is the key. As part of the Central Order Desk, Müller and his 28 CO-experts work closely with the on-site sales teams – when necessary also visit the customer directly – to collect the information about the application of the truck as detailed as possible. When creating a CO, they need to meet the criterion set by the customer: an individually optimized equipment with acceptable delivery time and a good price-performance ratio. “Different requirements aside, all customers want the same: more profitable business and safer operation. We are the one to make that happen.” Müller points out.
Customers appreciate that. "Every day we receive around 700 new orders from customers in the EMEA region. More than 50 percent of counterbalance and reach truck orders and around 20 percent of warehouse truck orders are customized options," Bergemann shares. His Central Order Desk takes care of new truck orders for all truck types from Linde MH and STILL – from receiving a customer order until shipping the trucks to the customer. “We do everything we can to make every customer wish come true. Only in EMEA region, Linde MH and STILL together have fulfilled more than 470,000 individual customer wishes.” Bergemann sums up.
Innovative and reliable partners with one-stop solution
Optimized industrial trucks are not all that Linde MH and STILL can offer. The KION brand companies can do more to support customers as innovative and reliable partners in the age of digitalization and automation. From innovative software, connected vehicles, automated guided vehicles, new energy systems to rental and used vehicle offers, as well as consulting on all aspects of material flow planning, fleet optimization and safety – customers have access to everything from one single source and benefit from the strong intralogistics competence of the KION brands.
When Yanmar Compact Equipment Europe, a construction equipment specialist and subsidiary of the Japanese engineering group Yanmar, planned to convert a former production hall into a high-performance logistics center for spare parts in its location Rothenburg ob der Tauber, it chose Linde MH as partner. And that´s because Linde MH was able to offer a holistic logistics concept and one-stop solution. The project was ambitious and posed several fundamental challenges: the new logistics center should offer as much storage space as possible. The structural conditions of the hall were not ideal due to the limited height, vertical pillars and horizontal cross beams under the roof which could be a safety hazard for truck drivers.
After intensive exchanges with customers and precise planning, the Linde MH project team came out with a thought-out and effective solution: the shelve compartments were designed in different heights to reflect the great variety of spare parts accordingly. The vertical support pillars were optimally integrated into the shelving arrangement by means of intelligent architecture. An aisle safety system was installed to avoid any collision under the roof, ensuring safety for drivers. "We were positively surprised that our requirements for the capacity of the warehouse were even exceeded thanks to good planning," says Markus Köhler, Director Aftermarket CE Europe at Yanmar Compact Equipment Europe, looking back on the project with satisfaction, “This clearly shows the advantages of having a trustworthy partner who can flexibly respond to our wishes.”