Easter Bunny Intralogistics: Precision timing for the festival
In Germany alone, over 200 million chocolate bunnies are sent out each year, many of them to other countries. In order to handle this mammoth task, preparations begin during the preceding fall. The first ships arrive at the Port of Hamburg as early as September, carrying cocoa beans, cocoa mass, and cocoa butter from Latin America and West Africa, with up to 15 containers handled each day during busy periods. Logistics companies then collect the raw materials and store them for chocolate manufacturers, or forward the goods to the relevant production locations. Then, once the chocolate bunnies are ready, they are collected and taken to joint warehouses run by chains and online retailers. From there, they are sent to outlets or direct to the customer. During their journey, they need to be treated like fresh eggs, as customers do not appreciate any breakages en route. The (intra)logistics experts know this and use appropriate packaging and careful handling to ensure the goods arrive in one piece.